Digital sustainability refers to practices and strategies aimed at reducing the environmental impact of digital technologies. It's important because it helps in conserving energy, reducing e-waste, and minimizing carbon footprints, leading to a healthier planet. As businesses increasingly rely on digital technology, adopting sustainable practices is not just an environmental decision, but a forward-thinking business strategy.

Reducing your digital carbon footprint can lead to significant cost savings by optimizing energy usage. It also enhances your brand reputation, attracting customers who value environmental responsibility. Additionally, it can improve operational efficiencies and ensure your business is prepared for future environmental regulations.

Common strategies include optimizing data storage and server usage, using energy-efficient hardware, implementing cloud computing solutions, and encouraging digital recycling. Businesses can also adopt remote work policies that reduce commuting-related emissions and utilize renewable energy sources for their digital operations.

Yes, digital sustainability can positively impact operational costs. Energy-efficient technologies and optimized digital processes can reduce energy bills. In the long run, sustainable practices can also mitigate the risk of increased costs due to environmental regulations.

Success is typically measured by reductions in energy consumption, carbon emissions, and electronic waste. Other metrics can include cost savings from energy efficiency, employee engagement in sustainability programs, and improvements in regulatory compliance.